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However, Burger King's penchant for edgy humor has not been without controversy. Various promotions—such as a dubious scheme during the Russian soccer World Cup that incentivized women to get pregnant by athletes—skirted the edge of social acceptability, leading to public outcry albeit for reasons that sometimes strayed from the original intention.
Conclusion: A Complex Legacy
In summary, Burger King epitomizes a complex legacy as a brand primarily established to playfully antagonize McDonald's. Their marketing strategies hinge largely on juxtapositions, clever humor, and the occasional shocking spectacle, which keeps their brand alive in the minds of consumers.