Part 9/12:
Salt Lake City has emerged as a quickly growing market poised for expansion, particularly given its strong sports culture. With no existing NFL team and a high level of enthusiasm for sport—the Utah Jazz’s games consistently sell out—Salt Lake City could easily generate significant fan engagement. The city’s proximity to Denver offers opportunities to create rivalries, which are key factors for sustaining interest. Furthermore, the growing population indicates that the time is ripe for NFL exploration in Utah.