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Moreover, Tassi conjectures that if Disney were to take a break, or “put all of Star Wars on ice,” it might allow audiences to recover their excitement for the franchise. Such a strategy has been proposed by several critics over the years, suggesting that a hiatus could foster a sense of anticipation for future projects.
The Future of Star Wars
In discussing the path forward, Tassi argues that the key to reversing Star Wars' fortunes lies in addressing the glaring miscalculations of the past. The emphasis on niche storytelling over universally appealing content seems to be a dead end, further fractured by the disconnect between what the creators believe audiences want, and what audiences actually desire: compelling stories featuring beloved characters.