Part 1/10:
Jaguar’s Identity Crisis: A Journey Through History
Jaguar's recent announcement of a brand transformation sent shockwaves through the automotive world, igniting a deluge of reactions from fans and critics alike. Once a titan of luxury and performance, the esteemed carmaker has struggled to maintain its status as a household name. To understand where Jaguar went wrong, we must delve deep into the history of this iconic brand and uncover the milestones that defined its journey.