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Interestingly, the Lemonade app, associated with TikTok, surged to the second spot in downloads, likely driven by the impending January 19th ban on TikTok. Although its status amid the ban remains uncertain, the app’s performance suggests strong popularity among users.
Another strong contender in the rankings was Alexa, which reached the number two position in the late evening, indicating a strong sales period for Echo devices and related smart home appliances. Furthermore, the Parent Dashboard app for Amazon’s Kindle Fire tablets also performed well, appealing to parents looking for affordable tech alternatives for their children.