Part 6/8:
With a vision to keep his pizzeria small and sustainable, Aaron emphasizes the value of community interaction. The customer base consists of a healthy mix of locals and tourists, especially during the busy summer season. His social media presence, particularly on Instagram, plays a crucial role in marketing, showcasing not only the pizza but also the remarkable history of the area.
His son contributes to their TikTok channel by posting engaging historical content, which helps attract a broader audience, linking the pizzeria's heritage with modern-day social media dynamics.