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Brett Yormark’s interest in the Yukon program is heavily influenced by its prominent basketball status. The Huskies boast a significant basketball legacy, including multiple national championships, making them an attractive proposition for the Big 12, which seeks to enhance its basketball profile. Yormark envisions the Big 12 becoming a powerhouse in college basketball, akin to the SEC in football, and believes Yukon's inclusion could help achieve this goal.
Initially, conversations about Yukon's membership advanced, yet on September 5, the Big 12 publicly announced a pause in discussions. Yormark explained that it was his responsibility to explore various opportunities for value creation, underscoring how serious the discussions had been even prior to the pause.