Part 4/6:
In a bold move that would reshape the way sports were broadcast, Dolan approached the owners of the Knicks and Rangers to secure rights to air their games on the cable network. At that time, sports were not widely available on television, as stakeholders feared that televised events would deter fans from attending games in person. Dolan turned this conventional wisdom on its head by guaranteeing sold-out crowds. He boldly committed to purchasing any unsold seats and created a model for urban cable that would ultimately become the standard.