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A key issue contributing to the declining box office is the change in consumer behavior following the COVID-19 pandemic. Many viewers now prefer to watch movies at home, diminishing the urgency to visit theaters. While studios have attempted to capitalize on premium formats like IMAX, this trend often leads to a reliance on blockbuster films, neglecting smaller, potentially innovative projects. The industry's situation has resulted in a struggle for smaller films to gain marketing traction, making it increasingly unlikely for them to achieve success in a market dominated by sequels and established franchises.