Part 1/8:

The Evolution of a Photography Career in the Digital Age

The transition from traditional photography to the digital landscape can often be daunting, but for one enterprising mother-son duo, it marked the beginning of a thriving venture. The pivotal moment came in 1998 when they launched their website, zoos.net, a decision rooted in both necessity and opportunity.

The Catalyst: Embracing the Internet

The story began with Danny Ash and his website, danny.com, which leveraged licensed images from the mother, a successful photographer. While initially lucrative, this licensing approach didn't lead to significantly robust earnings. Prompted by Ash’s initial success, the duo decided to establish their own online presence.