Part 4/8:
Two years after the launch of the website, the son joined the family business. Initially resistant, he was eventually persuaded to come onboard by his father. He had his aspirations of being a fashion photographer but soon found himself immersed in the environment created by his mother—a setting that encouraged creativity and control over their work.
At first, he assumed he was simply assisting with administrative tasks and website management, not realizing the profound impact this experience would have on his future career. His transition from photography student to active participant in the family enterprise allowed him to infuse his ideas while learning from his mother's extensive experience.