Part 3/9:
However, the arrival of the late 1990s brought significant changes in consumer preferences. As the market for larger full-size trucks grew, models like the Ford F-150 began to shed their utilitarian image. These larger trucks equipped with modern features like power windows, leather seats, and advanced audio systems became more appealing to a broader consumer base. Crew cabs emerged as an attractive alternative, as they allowed families to buy trucks that could serve as both an SUV and a work vehicle.