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One of the most talked-about points is the promise to eliminate net debt early in the year. The intention, as Mardell describes, is to have more freedom to invest sustainably in the future. He frames this achievement as a milestone, suggesting that it will provide a sense of unity and opportunity for everyone within the organization.
Electric Vehicles and Consumer Love
Among the pivotal announcements in the correspondence is the launch of the all-electric Range Rover. While many industry experts have expressed skepticism about the viability of electric off-roaders due to their limited range and practicality, Jaguar seems undeterred. The company reports a waiting list boasting more than 55,000 potential customers, with a significant percentage being new to the Range Rover brand.