Part 4/7:
The Statistics Speak: A Decline in Viewer Engagement
A revealing aspect of this cultural shift is reflected in the ratings for events like the Golden Globes. Reports indicate that the percentage of TV households tuning into these award shows has dramatically declined. From the early 90s, where the viewership peaked at about 20%, it plummeted to almost non-existent levels in recent years.
By 2021, the demographic most engaged with the show—those aged 18 to 49—saw their interest drop to just 1%. This decline is further compounded by the 2023 ratings, which hovered below even that already dismal figure. Such trends indicate that the celebrity worship that once fueled Hollywood’s machine is at the brink of collapse.