Part 3/9:
As kickoff approached, the tone was set by Allstate's opening statement, attempting to blend condolences with motivational messaging about unity and overcoming divisiveness. Critics labeled these sentiments as tone-deaf and ill-timed in the wake of a tragedy, arguing that the focus should have been solely on honoring the victims rather than pushing corporate narratives. The hope was for a moment of reflection rather than commercialization during a time that called for dignity and respect.