Part 2/9:
A brand transcends traditional business definitions; it is the way individuals and entities are perceived, long before they verbally communicate their intentions or thoughts. When discussing brand identity, it is important to note that everyone inherently has a brand, including parents interacting with their children, friends interacting socially, or professionals in a work environment. This identity comes with a set of expectations and perceptions that people form based on previous interactions, behavior patterns, and shared stories.