Part 9/12:
Before engaging in battle, it is crucial to consider what the engagement will cost. Sun Tzu reminds us that every conflict incurs a price, not just materially but emotionally. Hence, being aware of these costs helps prevent regret and misallocation of resources.
Manipulating Perceptions
The principle "when strong, appear weak; when weak, appear strong" teaches the strategic manipulation of perceptions. By managing how one is perceived, it becomes possible to gain the upper hand and mislead opponents into making flawed decisions.