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The enthusiasm for roasted chicken didn’t stay localized. By the 1950s, methods of chicken farming advanced, and fresh young chickens became more accessible. Innovators like Roger Schuler in Peru and Ernest Morgado in Hawaii began serving rotisserie chicken for the public's delight, paving the way for brands that would bring rotisserie chicken to households across America.
The Rise of Rotisserie Chains in America
In the 1990s, American chains began popularizing rotisserie chicken. Kenny Rogers Roasters emerged as a staple in the U.S., highlighting wood-fired chickens before the rise of Boston Market, which had deep roots in providing affordable, homestyle meals. Boston Market quickly expanded, capturing market share through aggressive marketing and customer loyalty.