Part 5/8:
The supermarket's entry into the rotisserie chicken business has drastically changed the landscape. Chains like Costco and Kroger harnessed the concept, putting whole roasted chickens within reach of everyday consumers. Notably, Costco has maintained a price of $4.99 for its rotisserie chickens, keeping it competitive against rising food prices. The secret to this affordability lies in the operations of grocery stores, who often use these chickens as ‘loss leaders’—items sold at a loss to attract customers hoping they’ll buy additional groceries during their visit.