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Between 2010 and 2011, Five Guys emerged as the fastest-growing fast food chain, boasting a staggering 32.8% sales increase. It has expanded to nearly 1,700 locations worldwide, with many more in the pipeline. Yet, this expansion has not shielded the brand from criticism, particularly from millennials who frequently voice their discontent about the chain's price point when compared to more affordable alternatives like McDonald's or Burger King.