Part 7/8:
The crux of the pricing issue lies in several factors. First is Five Guys’ unwavering commitment to fresh ingredients, which are more costly to source and ship without freezing. Secondly, the portion sizes for fries are notably generous, and the use of peanut oil for frying—but at a higher expense than standard oils—adds to the cost.
Additionally, location influences pricing, as geographical standards of living affect costs. Five Guys also invests in its staff through rigorous training programs and decent employee benefits, including retirement options and meal privileges, which inevitably affect pricing strategies.