Part 2/8:
To understand the impact of the Unrivaled League, we must first grasp the financial landscape of the WNBA. Historically, this league has struggled with profitability, even during its most successful years. Despite a record performance recently, where the league brought in substantial viewership and engagement, it still reported a staggering $40 million loss. This lack of profitability raises questions about the economic viability of women's professional basketball overall.