Part 4/5:
As the European automotive landscape shifts toward stricter emissions regulations, manufacturers are under pressure to increase EV sales. Currently, only 13% of vehicles sold in Europe are electric, falling short of the required 20% to avoid hefty fines. To incentivize sales, companies are beginning to reduce prices on their EV offerings.
Recently, Renault has made significant cuts to its entry-level EV, the Dacia Spring, reducing its price by €2,000 to close the gap with rapidly advancing competitors like the Chinese leap motor brand. This price adjustment reflects a larger trend where manufacturers must adapt to survive in a competitive marketplace dominated by foreign carmakers who are effectively capturing market share.