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Despite selling approximately 500,000 units of the ID.3 model since its launch in November 2019, Volkswagen's performance remains lackluster compared to Tesla, which sold more than that figure in a single year. When considering the entire ID family, Volkswagen has sold 1.35 million units cumulatively since 2019, whereas Tesla’s numbers exceed those of Volkswagen by a substantial margin.
The Volkswagen Group, encompassing multiple brands, only sold about 771,000 units in 2023, illustrating their struggles against the competition. This slump in sales raises concerns about whether Volkswagen can sustain its position in a rapidly changing automotive environment, especially as sales in their traditionally profitable markets, like Europe and China, continue to dwindle.