Part 4/8:
Global Market Shifts and Strategic Responses
Volkswagen’s attempts to offset losses in Europe and China have led to a strategic pivot toward North and South America, where they seek to maximize sales of internal combustion engine (ICE) vehicles. However, this approach is shortsighted. With the Americas also transitioning towards EVs, market share could slip further as competitors like BYD expand their reach across continents.
The decline of German manufacturers in China, where EV adoption is accelerating, poses another significant threat. Volkswagen's share of BEVs in production stands at just 8%, markedly lower than the anticipated market adoption, which could see 70% of vehicles being electric by 2028.