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The contrast is stark with Tesla's Model 3, which achieves annual sales numbers in the hundreds of thousands, dwarfing Volkswagen's cumulative ID.3 sales over several years. This perception of high pricing linked to Volkswagen's BEVs further erodes its capability to compete in the evolving automotive landscape.
Looking Ahead: Predictions for 2025
As we approach 2025, the forecast for Volkswagen’s EV strategy appears bleak. Analysts foresee a continual decline in total sales driven by competition from Tesla and BYD, while predicting that Volkswagen's own EV sales may reach close to 1 million units as they struggle to comply with CO2 emission targets within the EU. Yet, with losses in their most profitable markets, such as China, the brand’s overall profitability seems likely to suffer.