Part 3/10:
Amid ongoing criticisms of franchise car dealers, customer satisfaction has reached record levels. According to a recent study by Cox Automotive, 75% of new vehicle buyers reported high satisfaction with their dealership experience, marking an increase from 73% in 2023. The overall satisfaction rate for dealerships climbed to 81%, attributed to lower prices and improved inventory levels. Interestingly, EV buyers rated their dealership experiences even higher at 82% satisfaction compared to 75% for traditional gasoline vehicle buyers. However, used car buyer satisfaction provided a contrasting picture, dipping slightly to 67% primarily due to tight inventory and elevated loan rates.