Part 2/10:
In the first half of 2024, Nissan's profits fell by a dizzying 90% compared to the same period the previous year. The company’s challenges extend beyond the shores of Japan, as it faces fierce competition from an emergent Chinese auto industry that has rapidly gained ground. As sales declined in China, Europe, and other markets, Nissan's management has been forced to make desperate moves such as cutting production, trimming jobs, and slashing executive salaries to ensure survival.