Part 6/10:
Nissan's troubles in North America are noteworthy, particularly amidst a general resurgence experienced by other foreign automakers. The average Nissan dealer is now selling 400 fewer cars per year compared to five years ago, indicating deeper issues that stem from management decisions affecting consumer trust and dealer relations. Sales incentives, while initially aimed at boosting short-term sales, have damaged resale values and created tension between consumers and dealerships.