Part 2/10:
Jeep, a brand synonymous with rugged outdoor vehicles, is grappling with a significant downturn in sales, marked by a staggering 42% decline compared to five years ago. The price tag for Jeep's models, especially the Grand Cherokee and Wrangler, has soared, making them less accessible to their traditional customer base. Even entry-level Wranglers are nearing $85,000 CAD, deterring potential buyers who are now looking at luxury options from brands like BMW and Audi instead.