Part 3/10:
Stellantis' strategy to position Jeep as a luxury brand has backfired. High prices combined with declining quality, highlighted by recalls due to safety hazards, have further alienated enthusiasts and loyal customers. The inventory has become bloated, resulting in unsold vehicles accumulating at dealerships, leading to a precarious situation for both the manufacturer and its dealers.
The future for Jeep remains uncertain; without a significant shift in pricing strategies and product offerings, the brand risks continuing its downward trajectory. Whether Jeep can recover from this slump hinges on Stellantis' ability to redefine its brand perception and deliver vehicles that resonate better with buyers.