Part 7/10:
Stellantis, the conglomerate behind brands like Jeep and Ram, is facing a crisis of confidence. Sales have plummeted significantly, and there is a growing rift between the manufacturer and its dealers. Concerns about pricing, quality, and recalls have led to an erosion of trust from both consumers and franchise owners.
Stellantis' automotive brands have dropped dramatically in popularity, with Jeep and Ram at the forefront of the decline. Throwing around aggressive discounting strategies—sometimes by as much as 40%—only exacerbates the perception of quality issues and instability within the brand. This turmoil culminated in the departure of their CEO, indicating a deeper need for restructuring and strategic redirection.