Part 2/11:
Unbeknownst to many, some of the biggest companies—those that operate under the radar—thrive by inserting themselves into the supply chain as wholesalers, distributors, licensors, or aggregators. These companies generate billions annually by facilitating the relationships between manufacturers and consumers. Yet, the middleman’s role often comes under fire as various industries emerge seeking to offer direct-to-consumer solutions that eliminate these intermediaries.