Part 3/11:
The consumer desire to bypass middlemen has sparked a wave of innovation aimed at creating direct-to-consumer experiences. Peer-to-peer selling and streamlined platforms emerged as alternatives, promising easier, faster, and cheaper options for consumers. However, these solutions frequently fall short, often leading to unforeseen consequences and the emergence of even larger middlemen in their wake.
Consider the recent layoffs at Uber and the turmoil within the prescription drug industry. Many consumers are opting to cut out intermediaries, yet these actions sometimes lead to the creation of new middlemen rather than true cost savings.