Part 2/8:
In the competitive landscape of the automotive market, Toyota finds itself in a precarious position. For instance, the RAV4 saw sales plummet by 12% in 2024, while Camry sales also fell by 10%. Core models in Japan are reportedly suffering even more, with a stark 21% decline in demand. Heightened by the presence of fierce competitors like Hyundai, Kia, and Nissan, which are increasingly appealing to budget-conscious consumers, Toyota has begun to feel the pressure.