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Perhaps one of the most stark indicators of Toyota's struggles is the growing inventory supply. As of January 2025, the RAV4 has a significant 64-day supply with 68,000 units, the Camry has 35,000 units available representing a 72-day supply, and the Tacoma is similarly burdened with a 58-day supply of 22,000 units on dealer lots. This excess inventory has put dealerships under pressure, forcing them to implement deep discounts rarely seen in the past.
Dealers are offering cash rebates reaching up to $2,000 on certain trims, alongside low APR financing, reflecting the unique challenges that Toyota is now facing in moving unsold vehicles.