Part 2/9:
As the automotive landscape evolves, Stellantis finds itself at a crossroads. There has been a significant change in management direction aimed at repositioning the brand away from a luxury market strategy that has proven unsustainable, especially with models like the Grand Jeep Cherokee priced at $70,000. With these models failing to gain traction in a challenging economy, it is evident that the brand needs to re-strategize in order to survive.