Part 4/9:
With a pile-up of older model trucks on dealership lots, Stellantis aims to initiate a “fire sale” on unsold vehicles. The challenge lies in the current consumer sentiment. With recent price slashes, consumers who purchased their vehicles at a premium could witness their equity evaporate, deepening the already troubling negative equity crisis. The significant price cut on new models would likely discourage consumers who recently invested large sums in similar models from returning to the Stellantis brand.