Part 5/9:
Survey findings reveal that Stellantis has become the most distrusted brand among franchise dealers. This breach in trust stems from a pervasive sentiment that their corporate strategies do not align with dealer interests. As dealers face mounting pressure to sell while managing aging stock, the outlook for Stellantis appears bleak.
Strategies to Unlock Value
The question becomes: how does Stellantis plan to mitigate this crisis? There are two primary avenues for achieving this—cutting the MSRPs and offering enhanced dealer incentives. By reducing prices significantly, Stellantis aims to stimulate demand for both new and old stock.