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In addition, Stellantis could provide incentives to dealers to promote the sale of existing inventory, thus creating more cash flow for the dealerships. However, this strategy relies on Stellantis’ ability to support the dealers financially during the initial phase of these price cuts.
The Consumer Perspective
For consumers, the implications of these changes could be profound. Those who acquired Ram trucks at full price may soon find themselves in an untenable position, with their vehicles depreciating sharply in value. The drastic price reductions could foster a market where newer models are available for substantially lower prices, creating a significant disparity.