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The prospective price reductions could also spark a price war among major automotive brands including Ford and General Motors. If Ram trucks gradually become more affordable than their competitors, it will pressure rival companies to respond with similar discounts to avoid losing market share. Consequently, this race to the bottom could yield a temporary advantage for consumers while significantly impacting the profitability of automotive manufacturers.
While it is commendable that price adjustments may lead to better access for consumers, the long-term viability of brands like Ram remains in question if they continuously resort to deep discounts to stimulate sales.