Part 7/9:
In a notable change, Amazon has decided to alter its “try before you buy” program, which enabled customers to receive multiple items without upfront payment for a trial period. The previous model allowed return labels to be included in packages, but Amazon is now reverting to a more traditional approach where requests for returns must be initiated by customers.
Instead, Amazon claims it will develop AI technology to help inform customers about the best sizes and items to purchase based on their previous buying trends. This shift is part of an ongoing competition between Amazon and Walmart to capture consumer interest in subscription services. As the battle ramps up, companies are vying to create the most attractive offerings, combining online shopping with streaming services.