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A significant issue for Disney is the decline in merchandising related to the Star Wars brand. Reports indicate that the sections devoted to Star Wars products in retail environments are shrinking, overshadowed by properties like Jurassic Park and Godzilla. This situation is troubling as merchandise has historically been a critical revenue source for Disney. The possibility of reviving interest with a KOTOR show appears to be a strategic move aimed at rekindling some of that lost merchandising magic.