Part 3/9:
Compounding Audi's challenges is the meteoric rise of Tesla, which managed to eclipse Audi as a top seller of fully electric cars. Despite Tesla's own slight sales dip of 1%, it still delivered a remarkable 1.79 million vehicles in the same year. The competition between these two manufacturers underscores the changing preferences of consumers, particularly in essential markets such as Europe and China, where demand for Audi's EVs appears to be lagging.