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Two other automakers, VW and Mercedes-Benz, are particularly struggling with their electric models, both experiencing significant sales declines contrary to the industry’s growth expectations. Analysts suggest that the high prices of these brands’ EV offerings may limit their market reach. Mercedes-Benz's lineup boasts exorbitant price points, with some models exceeding $180,000, making them unaffordable for most consumers, while VW's ID4 faced a stop-sale due to unresolved technical issues.