Part 5/8:
Wild Card Weekend demonstrated mixed results in ratings. The opening game between the Chargers and Texans drew over 27 million viewers—an uptick of 2% compared to last year. However, this was the only game that showed positive growth. The Pittsburgh Steelers vs. Baltimore Ravens matchup was streamed on Amazon Prime, drawing just over 22 million viewers, down 3% compared to the prior year. The critical question arises: why has the NFL moved pivotal games to streaming services, potentially alienating portions of its audience?