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Canoe entered the scene in 2017 with the aim of creating visually appealing EVs. Despite promising concepts, including a pickup truck and a lifestyle vehicle, they never established mass market traction. Instead, their pivot to fleet vehicles indicates a departure from consumer sales. However, quality design has kept the brand in the conversation, landing it in the C tier.
Sony's EV (B Tier)
Sony's foray into the automotive sector at CES marked a significant evolution. Partnering with Honda, they announced plans for an EV anticipated to arrive with a $90,000 price tag and a 300-mile range. As an entertainment technology giant, Sony's considerable expertise in sensors and AI adds a unique angle to its ambitious foray into electric transportation, creating a solid outlook.