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When combining all sales figures from the major German automakers—including BMW, Mercedes, and the Volkswagen group—the total deliveries in BEVs just barely reached 1.354 million units in 2024. This figure still falls short when compared to Tesla's nearly 1.8 million units sold. It’s evident that the entire German auto industry is trailing behind Tesla, and even with projected increases, they may struggle to keep pace.
Volkswagen, reflecting a persistent trend, reported 745,000 BEVs sold globally in 2024—a slight drop from the previous year, indicating ongoing challenges in gaining market share against Tesla. The broader implications of this trend suggest a challenging road ahead for all legacy automakers, particularly as consumer preferences shift more decisively toward electric vehicles.