Part 4/10:
In a surprising turn of events, Tesla has begun offering discounts on the Cybertruck, its much-anticipated electric pickup. This marks the first time the brand has resorted to discounts, raising eyebrows amidst earlier claims of overwhelming demand, with reservations in the hundreds of thousands.
Discounts range from approximately $1,600 on new models to $2,630 on demo vehicles, which is a noteworthy strategy for a manufacturer previously associated with high-demand and low-supply dynamics. This development comes amidst a broader downturn in the electric vehicle (EV) segment, signaling shifts in consumer behavior and market saturation.