Part 3/8:
For years now, observers have pointed out two major problems plaguing CNN: a lack of star power and a lack of identity. Once upon a time, CNN was synonymous with breaking news, able to draw in viewers in times of crisis whether it was a high-profile trial or an unexpected event. Today, the network is left wandering in the wilderness of indecision and vague programming, unable to pin down its core purpose.
Despite efforts during important coverage events like the presidential election, CNN found itself at the bottom of the rankings—uncharacteristically outperformed by rival networks such as MSNBC. This loss of identity appears to stem directly from the network's inability to produce faces and voices that resonate with the public.